Websites Built to Convert, Optimized to be Found.
I help home service businesses — plumbers, roofers, HVAC companies, electricians — get more calls and booked jobs with fast WordPress websites and local SEO that actually sticks.
- ✓ Serving clients worldwide
- ✓ 30+ projects delivered
Misbah Niazi
Web Developer | Local SEO Specialist
About Me
My name is Misbah Niazi. I’m a WordPress developer and Local SEO specialist, working with home service businesses across the USA, UK, UAE, Canada, and Australia for the past four years.
Most web designers build sites. I build sites designed around one outcome: your phone ringing. Every layout decision, every page structure, and every SEO choice I make is based on how home service customers actually search when they need a plumber at 10pm or a roofer after a storm.
Working remotely means my clients get senior-level execution without agency overheads — and a time zone advantage that means work gets done while you sleep. I’ve been trusted by clients across Houston, Manchester, Toronto, and Sydney, and many have stayed with me for over two years.
Three skills, One goal: Your growth
Every service I offer is designed to work together. A fast site that ranks and converts is worth more than any one piece alone.
Website Development
Websites designed for plumbers, electricians, roofers, HVAC companies, landscapers, and other home service businesses that need more phone calls and quote requests.
- Custom WordPress & Elementor design
- Mobile-first, responsive layout
- 90+ Google PageSpeed score guaranteed
- Click-to-call, contact forms & integrations
- SSL setup, security hardening
- WP Rocket performance optimization
Local SEO
I get you ranking for the local searches that actually convert — "plumber near me," "roof repair in Dallas," or "HVAC service in Toronto" — so customers find you before they find your competitors.
- Google Business Profile optimization
- Local keyword research & city-level mapping
- NAP consistency across directories
- Local citation & directory building
- Schema markup (Local Business, FAQ)
- Monthly ranking & traffic reports
Digital Marketing
I drive qualified traffic and leads beyond organic search — combining paid ads, content, and conversion strategy so your pipeline stays full even outside SEO's reach.
- Google & Facebook Ads management
- Landing page conversion optimization
- Email & SMS follow-up sequences
- Review & reputation management
- Social media content strategy
- Monthly performance reporting
From Zero to Ranking in four steps
01: Discovery & audit
We start with a free 30-minute call to understand your business, target area, and competition. I audit your current site and Google Business Profile and identify quick wins alongside long-term opportunities.
02: Strategy & roadmap
I build a clear plan — which keywords to target, what pages to create, which backlinks to pursue, and what the site needs to convert visitors. You approve everything before I start a single line of code.
03: Build & optimize
Your site gets built or improved with SEO applied throughout. Off-page work begins in parallel. I keep you updated weekly and hand over staging links so you can review progress at any point.
04: Report & grow
You receive a monthly report showing keyword rankings, traffic, and leads. We review what's working and adjust the strategy to keep momentum — most clients see meaningful ranking movement within 90 days.
Typical Results for Home Service Businesses
- Monthly inbound calls
- New quote /month
- Google Maps ranking
- Cost per lead
- Customer lifetime value impact
- +150–300%
- 25–60
- Top 3 (3-Pack)
- -40–60%
- +$15K–40K/yr
No lock in contracts
Cancel any time. I keep clients through results, not paperwork.
Recents Projects
Roofing Client
United State
13.6K
CLICKS
3.26M
IMPR.
5.4
POSITION
HVAC Client
United Kingdom
7.59K
CLICKS
638K
IMPR.
14.9
POSITION
Electrician Client
Australia
2.33K
CLICKS
203K
IMPR.
15.1
POSITION
Plumbing Client
United States
1.48K
CLICKS
35.8K
IMPR.
14
POSITION
Appliance Repair Client
United States
1.15K
CLICKS
96.9K
IMPR.
15.1
POSITION
Pest Control Client
Canada
728
CLICKS
72.7K
IMPR.
17.8
POSITION
Helping Home Service Businesses Dominate Online
I’ve built sites and run SEO for businesses across 20+ home service trades. If customers search locally for your service, I can help them find you.
Plumbers
Electricians
HVAC & AC Repair
Roofing Contractor
Painters
Carpenters
General Contractor
Construction Companies
Kitchen Remodeling
Bathroom Remodeling
Door Installers
Flooring Contractor
Cleaning Services
Landscaping
Pest Control
Locksmith
CCTV Installation
Appliance Repair
Furniture Assembly
Movers & Packers
Tree Removal
Solar Panel Installation
Deck & Patio Builders
Gutter Cleaning
Why Work with me
Agencies charge for account managers, sales teams, and office space. You pay for the work, done by one person who knows your niche.
Senior execution, freelance price
Being based in Pakistan means I can offer rates that would be impossible from a US or UK agency — without compromising on quality. My clients in Houston and Manchester get the same level of work, just without the overhead baked into the invoice.
Speed built into the code, not bolted on
I don't build a slow site and then run it through a speed plugin. Clean URL structures, semantic HTML, compressed images, and WP Rocket configuration happen from the first line of code. Every site I deliver targets 90+ on Google PageSpeed — because slow sites lose both visitors and rankings.
SEO baked in from day one
On-page SEO isn't an add-on I run after the site is live. Title tags, heading hierarchy, schema markup, and internal links are part of the build. This saves weeks of retrofitting later and means you can start ranking faster.
You always know what's working
I set up Google Analytics 4 and Search Console from day one and send monthly reports that show keyword rankings, traffic, and what's actually driving calls. No jargon, no vanity metrics — just the numbers that matter to your business.
I only work in one niche
I don't build e-commerce stores or SaaS landing pages. Home service businesses are all I do — which means I already know how customers in your trade search, what your competitors are ranking for, and what converts a visitor into a phone call in your industry.
Long-term partner, not a one-off vendor
SEO compounds over time. Many of my clients have been with me for two years or more. I work month-to-month with no long contracts, because I'd rather keep clients by delivering results than by locking them in.
What our Clients Says
Common Questions
How long does SEO take to show results?
On-page SEO improvements can be reflected in rankings within 4–8 weeks. Off-page SEO (backlinks) typically compounds over 3–6 months. I’ll set realistic timelines based on your niche and competition level from the start.
Do you offer one-time projects or monthly retainers?
Both. Website development is usually a one-time project. SEO works best on a monthly retainer since it requires consistent effort, but I also offer one-time SEO audits and on-page optimisation packages.
What platforms do you build websites on?
I work with WordPress (most common), custom Web Design, and can integrate with most popular page builders like Elementor. I’ll recommend the best platform based on your needs and budget.
How much do your services cost?
Pricing depends on the scope of the project. Website development typically starts from $300 for a landing page. Monthly SEO retainers start from $200/month. Get in touch for a custom quote — I’ll always be upfront about cost before we start.
Can you help if I already have a website?
Absolutely. Most of my clients come to me with an existing site that isn’t performing. I’ll audit what you have, fix what’s broken, and build on what’s working rather than starting from scratch unnecessarily.